04 — ADVISE · STRATEGY BEFORE EXECUTION
04 — Advise

Before you execute,
you need the
right strategy.

For founders at an inflection point — launching a new product, entering a new market, preparing to raise — who need rigorous strategic thinking, not more output.

GTM ADVISORY · NOT CONSULTING AS USUAL
What This Is
Not consulting in the
traditional sense.

We don't hand you a 60-page strategy document and wish you luck. We work through your specific situation together — the target segment, the positioning, the distribution channels, the pricing — and give you something concrete at the end.

"A strategy you can execute, not admire."

This is for founders who have already figured out the product. Now they need to figure out the market.


DELIVERABLES · SEVEN OUTPUTS · 2–3 WEEKS
What's Included
Seven deliverables.
Two to three weeks.
01
Three deep-dive strategy sessions (2 hours each)

Session 1: Situation analysis — where you are, where you're going, what's blocking you. Session 2: Strategy development — target segment, positioning, channel selection, pricing. Session 3: GTM plan — 90-day launch plan with specific actions, owners, and metrics.

02
Go-to-market strategy document

Target segment definition, positioning statement, channel selection rationale, 90-day execution plan. Written for you, not for a generic audience.

03
Tech stack and infrastructure recommendation

What to build, what to buy, what to integrate — specific to your situation and stage. No generic software advice.

04
Distribution channel analysis

Where your customers actually are and how to reach them cost-effectively. Not where the playbook says they should be.

05
Pricing and packaging recommendation

How to structure your offer for maximum conversion and healthy unit economics. The most underrated lever in early-stage growth.

06
Investor narrative review (if applicable)

If you're raising, we review how your GTM story lands with investors and suggest specific improvements.

07
30-day async support

Email access to your strategist for 30 days after delivery for follow-up questions and iteration. The thinking doesn't stop when the document is done.


PRICING · FIXED · PROJECT-BASED
₹70,000
Fixed. Project-based. 2–3 week delivery.
Includes all sessions, the strategy document, and 30-day async support.
Start GTM Advisory  →

FIT CHECK · INFLECTION POINT FOUNDERS
Who This Is For
This works best for founders
at a turning point.
You're in the right place if
You're 60–90 days from launching a new product or entering a new market
You have traction but are unclear why it's working (or not)
You're preparing to raise a seed or Series A round
You're a technical founder transitioning from product-market fit to distribution
You've been burned by bad GTM decisions and need to reset
This is not for you if
You need execution, not strategy — go to Launch or Grow
You want validation of decisions you've already made
You're pre-idea and looking for general business advice

BRIDGE · STRATEGY INTO EXECUTION
The Advisory → Execution Bridge
Most Advisory engagements end with a plan that needs execution.

If the strategy we build together requires infrastructure — website, funnels, ads, automation — we can execute it directly through the Launch Sprint or Growth Retainer.

"No re-briefing. No handoffs. The team that built the strategy builds the system."

See the Growth Retainer →
ADVISE · THE RIGHT STRATEGY CHANGES EVERYTHING
The right strategy
changes everything.

₹70,000 for a complete GTM strategy built on your specific situation. Not a template.

Start GTM Advisory  →